SimilarWeb is a company that helps people and businesses understand website and app traffic, competitors, and market trends. They offer subscription plans that provide access to detailed data and insights for marketing, sales, and product teams, with options ranging from basic to customized for bigger teams and more data. Customers might get billed by SimilarWeb for their subscription plans, which can be monthly or yearly, and include features like tracking keywords, analyzing ads, and understanding customer behavior. You can cancel anytime, and they also have free trials and add-ons such as AI-driven insights and market research.
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The cancellation process is straightforward and fully online within the user account settings, requiring just a few clicks. The moderate-low score is because users need to navigate to the correct subscription section but no support contact or difficult steps are required.
Estimated Time
On average, it takes
5 minutes
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minutes to cancel a SimilarWeb subscription.
How to Cancel SimilarWeb: Step by Step
If you purchased through SimilarWeb directly:
- Log in to your SimilarWeb account.
- Click on the Settings icon in the bottom left corner of the page.
- Select Account from the menu.
- Navigate to Subscription Information.
- Click on Cancel Plan in the top right corner.
- Your subscription will remain active until the end of your current subscription period.
- It will automatically complete the cancellation once your subscription period ends.

Tips & Tricks for Canceling SimilarWeb
- Initiate cancellation early in your billing cycle to avoid last-minute complications.
- Have all account details ready including subscription ID, registered email, and payment method to speed up the process.
- Use direct and clear language such as "I want to cancel my subscription effective immediately" to avoid ambiguity.
- Escalate quickly if frontline customer service resists—request to speak with a supervisor or manager right away.
- Be persistent—call multiple times if necessary, as some users report success after repeated attempts.
- Document everything including call times, representative names, and any confirmation numbers or emails received.
- Use social media as leverage by tweeting or publicly posting about cancellation difficulties to prompt a faster response.
- Leverage email cancellation requests sent to official support and billing contacts if phone attempts stall.
- Threaten chargebacks cautiously only if you receive no response or refusal, as a last resort escalation tactic.
- Cancel automatic payments with your bank or credit card provider to prevent further charges while working through company channels.
- Timing your cancellation right after a billing cycle starts can prevent being charged for the next cycle, as many companies have tricky renewal policies.
- Ignore polite upselling pitches and firmly repeat your cancellation request without entertaining discounts or alternative plans.
- Be aware that some users report a lack of direct cancellation options on the platform, so customer service dialogue is often necessary.
SimilarWeb Customer Service Info
If you need assistance, here's how you can get in touch with SimilarWeb's support team.
Cancel SimilarWeb Script
Script

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Dear SimilarWeb Team,
I hope this message finds you well. I am writing to kindly request the cancellation of my subscription. Due to a change in my business needs, I have decided to discontinue my subscription. I appreciate the service provided thus far and hope to revisit in the future.
Thank you for your assistance in processing this cancellation promptly.
Best regards,
Frequently Asked Questions
SimilarWeb allows you to cancel your subscription at any time through the Account Settings section on their platform. After cancellation, your subscription remains active until the end of the current billing period, at which point it will automatically end without further charges.
To cancel your SimilarWeb subscription, you need to log in to your account and go to the Account Settings section where you can manage your subscription. This implies that you do need your password to access your account before you can cancel the subscription. If you have forgotten your password, you can reset it here: https://app.similarweb.com/account/login (click "Forgot password?"). This process ensures your account security while managing your subscription.
- Not using the service enough or lack of utilization.
- Too expensive or not feeling like they are getting a good deal.
- Unmet value or the product/service not delivering expected benefits.
- Payment failures or issues with billing transactions.
- Lack of updates or product improvements.
- Unresolved product bugs and technical problems.
- Complicated checkout or cancellation process causing frustration.
- Inflexible subscription plans and lack of customization options.
- Shifting customer needs and preferences over time.
- Switching to competitors offering better features or pricing.
You can cancel your SimilarWeb subscription at any time through the Account Settings on their platform, and the cancellation will take effect at the end of your current subscription period. There are no explicit contracts, lock-ins, or early cancellation fees mentioned, so no tricky gimmicks prevent you from stopping your subscription when you want. Just be aware that after cancellation, your subscription remains active until the subscription period ends, so billing does not stop immediately.
Before cancelling your SimilarWeb subscription, know that you can cancel anytime from the Account Settings, and your subscription will remain active until the end of the current billing period. Once cancelled, you will lose access to all premium features, as your account will automatically revert to a free version. The free version includes access to the Similarweb Browser Extension and basic competitive analysis tools with limited results, but advanced analytics and detailed reports available under the paid plan will no longer be accessible. Consider this trade-off if you rely on premium Insights or data for your projects before cancelling.
- Access to your Similarweb account (username/email and password)
- Navigation to Account Settings within the Similarweb platform
- Ability to locate the Subscription Information section in account settings
- Awareness of the renewal date and current billing period
- Access to any required confirmation methods (such as confirmation dialog or follow-up email to finalize cancellation)
- Knowledge of your subscription purchase method (direct, third-party, or reseller) as canceling via a reseller may require contacting them instead
- Account support contact information (in case you need assistance or face issues during cancellation)
We've actually written a step by step guide on how to get a refund from SimilarWeb. Check it out!
The Easiest Way to Cancel SimilarWeb
If you’re frustrated trying to cancel your subscription, membership, or bill from SimilarWeb—or if you didn’t even realize you were being charged—Chargeback can help. Chargeback is a personal subscription manager that automatically detects hidden, recurring charges like Netflix, Hulu, and hundreds of others. With one click, we can cancel unwanted subscriptions, flag suspicious billing, and even initiate refund requests on your behalf. No more waiting on hold or navigating confusing help pages. Just connect your bank or email account, and we’ll take care of the rest.
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What Are Some Alternatives to SimilarWeb?
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Editorial Note: These articles reflect the opinions of Chargeback's writers. Everyone's situation is unique; therefore, it is important to conduct your own research and note that our self-help tools are not guaranteed to help with any specific problem.