Purple at purple.ai offers cloud-based guest Wi-Fi solutions that help businesses set up custom Wi-Fi access with features like branded login pages and Wi-Fi analytics. They provide three main subscription plans: Connect (free annual plan with basic Wi-Fi access and analytics), Capture (paid plan with added customer data capture and CRM integration), and Engage (advanced plan with personalized user journeys and full integrations). They also offer add-ons like Paid Guest WiFi, which lets venues charge users for internet access, and customer surveys. Billing is usually annual, and there’s a free 30-day trial for some paid plans, so if you see a charge from them, it’s likely for a Wi-Fi service subscription with a business you visited.
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Based on the instructions from Purple's support page, cancelling a subscription involves just a few straightforward steps such as selecting the relevant subscribed report, clicking an ellipsis menu, and confirming the unsubscribe action. These steps indicate a low difficulty level, making it easy for consumers to cancel without unnecessary complications.
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How to Cancel purple: Step by Step
If you purchased through Purple.ai:
- Log in to your account on the Purple.ai website.
- Navigate to the 'Subscription' section in your dashboard.
- Click on 'Cancel Subscription'.
- Confirm your decision to cancel your subscription.
- Your subscription will remain active until the end of the current billing cycle, and no further charges will be applied.

Tips & Tricks for Canceling purple
- Document everything in writing: Always get and keep email confirmation of your cancellation to prove you followed the correct process.
- Watch for hidden or small cancel buttons: Purple’s cancel button can be small and hard to find; some users accidentally pause subscriptions instead of canceling, which leads to continued charges.
- Dispute charges with your credit card company: If Purple charges after cancellation, several users successfully disputed unauthorized charges via their credit card company.
- Follow up persistently: Purple’s customer service can be stubborn or unresponsive; repeated emails or contacting through multiple channels may be necessary.
- Monitor bank statements: Users sometimes discovered extra charges only by monitoring credit card statements closely.
- Act quickly to cancel before billing cycle: Timing cancellation just before the next billing date avoids another charge or shipment.
- Escalate when ignored: If initial cancellation requests are ignored, escalating by disputing charges or threatening complaints to consumer agencies may help.
- Beware of “pausing” vs. cancelling: Pausing the subscription often results in continued shipments and charges, so confirm that subscription status reads “cancelled.”
- Use clear, firm language: Clearly state you want to cancel and not pause, referencing any prior correspondence to avoid confusion.
- Check refund policies: Some users obtained partial refunds for unwanted shipments after cancellation by negotiating firmly.
purple Customer Service Info
If you need assistance, here's how you can get in touch with purple's support team.
Cancel purple Script
Script

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Dear Purple AI Team,
I hope this message finds you well. I am writing to request the cancellation of my subscription, effective immediately. The reason for my cancellation is due to changing priorities that no longer align with using the service at this time. I have appreciated the quality of your offerings but need to discontinue my subscription.
Please confirm the cancellation at your earliest convenience and let me know if there are any further steps I need to take regarding my account.
Thank you for your assistance.
Frequently Asked Questions
Purple.ai's membership or subscription cancellation policy stipulates that upon termination of the agreement for any reason, Purple will cease providing the service to the customer, and all amounts owed by the customer become immediately due and payable. Refunds for payments made via Apple Pay can be managed through the 'Billing and Purchases' section in the customer portal, with refunds available if the setup has it enabled, including the option for partial refunds. For refund assistance, customers must contact support.
To cancel your subscription with Purple.ai, you will need to access your account, which typically requires your password. There is no indication that you can cancel your subscription without logging into your account. If you have forgotten your password, you can reset it at the Purple.ai password reset page here: https://support.purple.ai/hc/en-gb/signin. This will ensure you can log in and manage your subscription including cancellation.
- Cost concerns: The subscription may be viewed as too expensive or not worth the price.
- Insufficient usage: Customers do not use the product or service enough to justify the membership.
- Lack of perceived value: Users feel that the product or service does not deliver the expected value or benefits.
- Technical issues or bugs: Problems with the platform or service affecting usability.
- Better alternatives: Customers find competing products or services that better meet their needs.
- Payment problems: Issues such as expired credit cards or payment failures.
- Lack of flexibility: No options to pause, edit, or customize the subscription according to needs.
- Achieving personal goals: Users cancel after reaching the goal that warranted the subscription.
- Customer service dissatisfaction: Poor support experiences leading to frustration.
- Change in personal circumstances: Lifestyle or financial changes that make the subscription unnecessary.
Purple.ai allows you to cancel your subscription at any time directly through your account dashboard by navigating to 'Subscription' and confirming cancellation. After cancellation, you will still have access until the end of the current billing period, with no further charges afterward. There are no early cancellation fees or lock-in contracts, but note that canceling does not automatically refund the current period's payment.
Before canceling a subscription with Purple (purple.ai), know that when you cancel, you lose access to the subscription features and any remaining credits immediately as they are tied to the active subscription. This means any special AI features, service access, or usage credits you have as part of your subscription will no longer be available once canceled. It's important to use any credits or features before cancellation as they typically do not carry over or remain accessible after the subscription ends. Consider that some users report loss of credits upon stopping their subscription, so plan accordingly if you want to retain any benefits.
- Login credentials (username/email and password) for your Purple account
- Access to the Purple portal/dashboard
- Name of the subscription or report you want to cancel
- Company or organization name associated with your account
- User access role (admin, user, etc.)
- Confirmation of cancellation (such as clicking 'Unsubscribe' and confirming with 'Yes')
- Contact details (if submitting a cancellation request to support, such as via a contact form)
We've actually written a step by step guide on how to get a refund from purple. Check it out!
The Easiest Way to Cancel purple
If you’re frustrated trying to cancel your subscription, membership, or bill from purple—or if you didn’t even realize you were being charged—Chargeback can help. Chargeback is a personal subscription manager that automatically detects hidden, recurring charges like Netflix, Hulu, and hundreds of others. With one click, we can cancel unwanted subscriptions, flag suspicious billing, and even initiate refund requests on your behalf. No more waiting on hold or navigating confusing help pages. Just connect your bank or email account, and we’ll take care of the rest.
Start reclaiming your money today with Chargeback
What Are Some Alternatives to purple?
Purple.ai, Purple, Purple Payments, Purple WiFi, Purple.ai Services, Purple.ai Transactions

Editorial Note: These articles reflect the opinions of Chargeback's writers. Everyone's situation is unique; therefore, it is important to conduct your own research and note that our self-help tools are not guaranteed to help with any specific problem.