ITV is a company that offers TV shows and streaming services through its platform called ITVX. They have a subscription service called ITVX Premium, where you can watch shows without ads and get some extra benefits. If you subscribe, you get billed monthly either by ITV directly or through platforms like Apple or Amazon, depending on how you signed up. So, if you're seeing charges from ITV, it's probably for this monthly subscription to watch shows ad-free.
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The cancellation process for ITV subscriptions is relatively straightforward if done through the official ITV website, requiring just a few clicks to access account settings and confirm cancellation. However, the process varies slightly depending on the platform used for subscription (Apple, Amazon, Roku, Google Play), which may add minor complexity for some users.
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How to Cancel ITV: Step by Step
If you purchased through itv.com:
- Go to www.itv.com and make sure you're signed in on your ITVX account.
- Click the profile icon at the top of the page and go to the 'Manage Account' section.
- You will be asked to confirm your email and password.
- Under 'Your plan', click the 'Cancel subscription' link and follow the steps to cancel your subscription.
If you purchased through the ITVX app on your iPhone or iPad:
- Visit Apple's help pages.
If you purchased through the ITVX app on your Amazon Fire / Fire TV stick:
- Go to Your Memberships and Subscriptions within your Amazon account.
If you purchased through Amazon channels:
- Visit Amazon's help pages.
If you purchased through the ITVX app on your Roku device:
- Log into your Roku account and manage your subscriptions.
If you purchased through Google Play:
- Go to play.google.com.
- Check your Google Account.
- Follow the steps to cancel your subscription.
Tips & Tricks for Canceling ITV
- Cancel directly via a browser on the ITV website rather than using the app, which has known limitations on cancellation functionality.
- If the cancel button doesn’t work, try clicking on the yellow text below saying ‘cancel your subscription’ which has worked for some users.
- Cancel the subscription payment through your bank by stopping recurring card payments if ITV’s platform is unresponsive (some banks allow online forms, others might require a phone call).
- Email ITV customer service with a clear explanation that you have attempted to cancel and include evidence if possible.
- If the subscription was activated through a third-party platform (e.g., Amazon Fire TV Stick), cancel through that platform’s subscription management.
- Use online chat support to request cancellation or a refund and explain if the cancel button is not working.
- Some users have success by telling their bank the subscription was unauthorized so the bank can forcibly stop the payments.
- Try cancelling very close to the renewal date or on the last day of your subscription period to reduce further charges and potentially trigger better offers.
- When you hit cancel, be prepared for ITV to offer a discount or a reduced subscription rate for a limited time (e.g., 3 months at half price) to retain you.
- Be persistent with cancellation attempts and escalate to bank cancellation or formal complaints if needed.
ITV Customer Service Info
If you need assistance, here's how you can get in touch with ITV's support team.
Cancel ITV Script
Script
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Dear ITV Customer Service,
I hope this message finds you well. I am writing to request the cancellation of my ITV subscription. Unfortunately, I am not able to continue with the service due to personal reasons.
I kindly ask that you process this cancellation effective immediately or on the earliest possible date. I would appreciate a confirmation of the cancellation and any details regarding the final billing or remaining access to the service.
Thank you for your assistance in this matter.
Best regards,
[Your Name]
Frequently Asked Questions
ITVX Premium subscription can be canceled at any time through the platform where the subscription was purchased (ITV website, Apple, Amazon, Roku, or Google Play). Upon cancellation, users continue to enjoy the benefits of ITVX Premium until the end of the current billing period (month or year). There are no partial refunds, and the subscription remains active until it naturally expires.
Yes, you need your password to cancel your ITVX Premium subscription if you are doing it through the ITV website. You will be asked to sign in and confirm your email and password under the 'Manage Account' section before you can cancel your subscription. If you've forgotten your password, you can reset it at https://www.itv.com/account/reset-password. Note that for cancellations via third-party platforms like Apple, Amazon, Roku, or Google Play, you would manage and cancel through those platforms respectively, where the password requirements would depend on those services.
- Cost of living and saving money: With rising living costs, many people cut back on subscriptions including ITV to save on monthly expenses.
- Price increases: When ITV or streaming services increase subscription prices, some people cancel to avoid paying more.
- Lack of appealing content: Cancellation can happen when viewers feel there isn’t enough original, exclusive, or updated content to justify the subscription.
- Limited usage: Some cancel because they do not use the service enough to justify the monthly fee.
- Competition and alternatives: Customers might switch to other streaming platforms offering better content or lower prices.
- No flexibility in subscription plans: Limited options to change or customize subscription plans can frustrate users leading to cancellations.
- Technical issues or dissatisfaction: Negative user experiences, technical problems, or poor customer service can prompt cancellations.
You can typically cancel your ITVX Premium subscription at any time without being locked into contracts or facing early cancellation fees. Once you cancel, you will retain access to your subscription benefits until the end of the current billing period. Cancellation methods vary depending on how you subscribed (website, Apple, Amazon, Roku, Google Play), but no gimmicks or harsh barriers to cancellation are indicated in their official support.
Before cancelling your ITVX Premium subscription, know that you will lose access to additional premium content, including exclusive shows and BritBox content. The ad-free viewing experience on most video on demand content will also end, meaning ads will be shown again. Additionally, you'll no longer be able to download content for offline viewing on mobile devices. However, live TV channels will continue to have ads even with Premium, and some content may still have ads. Note that you can still use premium features until the current subscription period ends, but no refund is given for cancellation during this period.
- Account email address associated with your ITV or ITVX subscription
- Account password to sign in and verify identity
- Access to the device or platform where the subscription was set up (e.g. ITV website, Apple device, Amazon Fire device, or Google account)
- Knowledge of your subscription method (e.g. direct via ITV, Apple, Amazon, Google Play)
- Payment details if prompted for verification
- Correct account credentials if using a linked platform (Apple ID, Amazon, Google account)
- Access to manage account/subscription settings on the website or app where you subscribed
- Confirmation action (such as clicking a "Cancel" button and confirming the decision)
We've actually written a step by step guide on how to get a refund from ITV. Check it out!
The Easiest Way to Cancel ITV
If you’re frustrated trying to cancel your subscription, membership, or bill from ITV—or if you didn’t even realize you were being charged—Chargeback can help. Chargeback is a personal subscription manager that automatically detects hidden, recurring charges like Netflix, Hulu, and hundreds of others. With one click, we can cancel unwanted subscriptions, flag suspicious billing, and even initiate refund requests on your behalf. No more waiting on hold or navigating confusing help pages. Just connect your bank or email account, and we’ll take care of the rest.
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ITV PLC, ITV.COM, ITV, ITV ONLINE, ITV MEDIA, ITVCOM, ITV DIRECT
Editorial Note: These articles reflect the opinions of Chargeback's writers. Everyone's situation is unique; therefore, it is important to conduct your own research and note that our self-help tools are not guaranteed to help with any specific problem.
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