Ocado is an online grocery shopping service where you can get a wide range of products, including fresh food and home essentials, delivered right to your door. They offer a subscription called Smart Pass, which helps you save on delivery fees by giving you zero delivery charges, exclusive sales, and priority access to busy delivery times like Christmas. The company also promises competitive prices and has a handy app to make shopping simple and convenient. So if you see a charge from Ocado, it's likely for groceries or your Smart Pass subscription to save on delivery costs.
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The cancellation process requires users to fill out a Contact Us form with specific selections rather than a simple one-click cancel button. However, the instructions are clear, and the form submission process is straightforward, making it relatively easy to complete.
Estimated Time
On average, it takes
10 minutes
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minutes to cancel a Ocado subscription.
How to Cancel Ocado: Step by Step
If you purchased through Ocado.com:
- To cancel your Smart Pass:
- Go to the Contact Us form on the Ocado website.
- Select 'Reason for Contact' as 'About Smart Pass'.
- Choose 'I'd like to cancel my Smart Pass' from the drop-down menu.
- Provide the reason for cancellation in the 'Your message' section.
- Submit the form.
- To cancel Ocado Reserved:
- Sign in to your Ocado account.
- Navigate to the Easy Shopping section.
- Click on the Membership tab under 'Settings'.
- Select the Cancel Ocado Reserved button.

Tips & Tricks for Canceling Ocado
- Contact Ocado directly via email at ocado@ocado.com for cancellation, as email tends to be effective despite their automated systems.
- Use social media direct messages, especially Twitter DMs, to escalate if initial email contact is unresponsive.
- Make a phone call if email and DM fail, as some users report this as a last resort to talk to a representative who can process the cancellation.
- Be clear and firm in your language, stating you want to cancel immediately and do not wish to be charged further.
- Reference any dissatisfaction or price increases as leverage to prevent the company from trying to retain you with counteroffers.
- Cancel well before the renewal date to avoid automatic charges, as Ocado Smart Pass renews automatically unless cancelled on time.
- Check and adjust delivery schedules if you want to delay cancellation, like switching to less frequent deliveries or skipping orders as a temporary workaround.
- Users have found success in insisting on cancellation after the trial period even if charges were made inadvertently.
- Deleting your account or declining payments via your bank can add pressure, but contacting Ocado to cancel is preferred to avoid issues.
- Timing your cancellation in a less busy period or after receiving a refund can increase success rates, as customer service may be more responsive.
Ocado Customer Service Info
If you need assistance, here's how you can get in touch with Ocado's support team.
Cancel Ocado Script
Script

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Dear Ocado Team,
I hope this message finds you well. I am writing to request the cancellation of my Ocado subscription. Due to recent changes in my circumstances, I find it necessary to discontinue my membership at this time.
I appreciate the quality of service I've received and would like to thank you for your support. Please confirm the cancellation at your earliest convenience.
Thank you,
[Your Name]
Frequently Asked Questions
Ocado allows you to cancel your Smart Pass membership at any time by contacting them through their Contact Us form. When canceling, you select 'About Smart Pass' and then 'I'd like to cancel my Smart Pass,' and it is requested that you provide a reason for cancellation.
To cancel your Ocado Smart Pass subscription, you need to contact Ocado through their Contact Us form and select the relevant options for cancellation. There is no mention of needing your password to cancel the subscription directly, implying you might not need to authenticate with a password to initiate cancellation through their support form. However, if you do need to manage your account or reset your password, you can do so here: https://olive.ocado.com/supplierportal/userforgotpassword.action. This link will help you reset your password if needed.
- Inability to get delivery slots on preferred days leading to unused services.
- Feeling of wasting money on subscriptions that are not utilized.
- Delivery slots only available at higher costs, making the subscription less valuable.
- Lack of promised prioritization for smart pass holders causing frustration.
- Dissatisfaction with the customer service and complicated cancellation processes.
- Auto-renewals happening without clear notification, causing unexpected charges.
- Forgetting about the subscription or free trial ending and not needing it anymore.
- Frustration with the delivery queue despite paying for priority services.
- Replacing Ocado with local shops as a more convenient or cost-effective option.
- Desire to suspend payments temporarily due to current inability to use the service.
- Difficult and time-consuming cancellation process discouraging customers.
Ocado allows you to cancel your Smart Pass membership at any time without contracts, lock-ins, or early cancellation fees. However, the cancellation process requires you to contact them through their Contact Us form specifically selecting 'I'd like to cancel my Smart Pass,' which could feel like a slight inconvenience compared to instant cancellations. Overall, there are no hidden gimmicks preventing cancellation, but the manual contact step is something to be aware of if you want to end your subscription quickly.
Before cancelling your Ocado Smart Pass subscription, note that you will lose several benefits including zero delivery charges (except during Christmas week), priority access to Christmas deliveries if subscribed before September 1st, and exclusive discounts with at least 10% off big brands plus savings in clearance sales. You will also forfeit occasional samples, gifts, and anniversary rewards that come with the membership. To cancel, you need to contact Ocado via their Contact Us form and select the appropriate options to process your cancellation. It's also helpful to provide feedback about your reason for cancelling in the message section.
- Email address associated with your Ocado account
- First name and surname as registered with Ocado
- Phone number (as listed in your account)
- Postcode connected to your Ocado delivery address or billing address
- Order number (if known or relevant to cancellation)
- Ocado Smart Pass or subscription/account details
- Reason for cancellation
- Date you want the cancellation to take effect (optional unless "as soon as possible")
- Direct debit authorization reference (if requesting termination of direct debit, if applicable)
- Your message providing details or special instructions for cancellation
- Login to your Ocado account to access cancellation options (required for some subscriptions)
We've actually written a step by step guide on how to get a refund from Ocado. Check it out!
The Easiest Way to Cancel Ocado
If you’re frustrated trying to cancel your subscription, membership, or bill from Ocado—or if you didn’t even realize you were being charged—Chargeback can help. Chargeback is a personal subscription manager that automatically detects hidden, recurring charges like Netflix, Hulu, and hundreds of others. With one click, we can cancel unwanted subscriptions, flag suspicious billing, and even initiate refund requests on your behalf. No more waiting on hold or navigating confusing help pages. Just connect your bank or email account, and we’ll take care of the rest.
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Editorial Note: These articles reflect the opinions of Chargeback's writers. Everyone's situation is unique; therefore, it is important to conduct your own research and note that our self-help tools are not guaranteed to help with any specific problem.