The Ultimate Step by Step Guide to Cancelling a NOW TV Subscription or Membership (nowtv.com)
By
Bella K.
|
Published
June 30, 2025
|
Updated
July 18, 2025
NOW TV offers flexible streaming memberships that let you watch movies, TV shows, entertainment, and sports online without a traditional pay-TV contract. You can subscribe to different memberships like Entertainment, Cinema, or Sports, each with options to pay monthly or buy passes for shorter periods like a day. Payments are usually monthly and auto-renew unless you cancel, and you can pay using Mastercard, Visa, or PayPal. The company may show up on your bill if you subscribe to any of these streaming memberships, including added extras like Boost for better streaming quality or multiple screens.
The cancellation process is straightforward and involves only going to the Membership section on the NOW TV website, selecting the membership, and following the onscreen steps. The process is simplified for consumers, although cancellation can only be done through the website and not the app or Smart Stick, which slightly limits convenience.
Estimated Time
On average, it takes 10 minutes0010 minutes to cancel a NOW TV subscription.
How to Cancel NOW TV: Step by Step
If you purchased through NOW TV:
Go to the NOW TV website and log in to your account.
Select Membership from your account options.
Choose the membership you want to cancel.
Click on Cancel membership.
Follow the on-screen instructions to finalize the cancellation.
If you purchased through Roku:
On your Roku device, press the Home button on your remote.
Navigate to the partner subscription channel or The Roku Channel.
Press the Star button to access the options menu.
Select Manage subscription.
To unsubscribe, choose Cancel subscription.
Confirm the cancellation when prompted.
Once completed, a confirmation message will appear.
If you purchased through Google Play:
Open the Google Play app on your Android device.
Tap on Subscriptions.
Select the NOW TV subscription you wish to cancel.
Tap on Cancel subscription.
Follow the instructions to confirm your cancellation.
Ensure you are logged into the correct Google Account that holds your subscriptions.
How to Contact NOW TV
If you need assistance, here's how you can get in touch with NOW TV's support team.
Always cancel via desktop, laptop, or tablet rather than mobile app to access full cancellation options and potentially trigger the 14-day cooling-off period for refunds.
Be prepared to click multiple times (often four times) through confusing menus and pop-ups to fully cancel.
Read all cancellation confirmation screens carefully to ensure you are not unwittingly accepting alternative offers or add-ons.
Cancel on or just before the renewal date to avoid being charged for the next cycle.
Threaten cancellation during the process to trigger better retention offers or cheaper rates, as NOW TV often responds with discounts to keep users.
If you receive unexpected charges after cancellation, insist on a refund by emailing customerservices@nowtv.com; persistence is key.
Escalate by emailing higher-ups such as the CEO if normal customer service channels fail to resolve the issue.
Check your account post-cancellation for any unauthorized reconnections or add-ons that might have been activated, requiring another cancellation attempt.
Use the 14-day cooling-off period if cancelling shortly after subscribing to get immediate refund rather than waiting for subscription to lapse.
Consider disputing charges with your bank if NOW TV continues billing after repeated cancellation efforts and customer service contact.
Cancel multiple times if necessary as your subscription may reactivate without clear notification.
Why Do People Request Refunds from NOW TV
Poor customer service experiences including rude behavior, shouting staff, and lack of helpful support.
Difficulty and confusion around understanding channel offerings and membership passes.
Failed cancellation processing resulting in payments taken months after canceling without refunds.
Price increases for broadband with no added value or service improvements.
Excessive ads even on packages expected to be ad-free.
Technical issues such as inconsistent broadband speed, latency, and sports packages not accessible after purchase.
Confusing billing with unexpected additional charges and multiple direct debits running simultaneously without clarity.
Lengthy and frustrating cancellation processes requiring repeated explanations and challenges to get refunds.
Lack of sufficient contact options and inability to speak with managers or get adequate help.
General dissatisfaction with service value describing it as expensive and predatory marketing practices.
NOW TV Refund Script
Script
Copy
Dear NOW TV, Support, I hope this message finds you well. I am writing to request a refund due to a billing issue that arose recently. I noticed an accidental charge on my account that I do not recognize, and I believe it may have been a mistake. I would greatly appreciate your assistance in processing this refund at your earliest convenience. Thank you for your attention to this matter. I look forward to your prompt response. Best regards,
NOW TV Refund Policy
NOW TV membership can be canceled by going to My Account on the NOW TV website and selecting the membership to cancel. Cancellations take effect at the end of the current payment period unless you are on a minimum-term plan, in which case cancellation occurs after the term ends with remaining payments due. After cancellation, you can continue to watch until the next payment date, and confirmation is sent via email within 3 hours. Boost or Ultra Boost add-ons must be canceled separately, and cancellations are not available via the app or smart stick.
The Easiest Way to Get a NOW TV Refund
If you’re frustrated trying to cancel your subscription, membership, or bill from NOW TV—or if you didn’t even realize you were being charged—Chargeback can help. Chargeback is a personal subscription manager that automatically detects hidden, recurring charges like Netflix, Hulu, and hundreds of others. With one click, we can cancel unwanted subscriptions, flag suspicious billing, and even initiate refund requests on your behalf. No more waiting on hold or navigating confusing help pages. Just connect your bank or email account, and we’ll take care of the rest.
Frequently Asked Questions
NOW TV uses a 6-month minimum term for their Entertainment Membership, meaning you are locked into paying for six months to get a discounted rate. While you can cancel at any time, cancellation during this minimum term stops auto-renewal after the term ends, so you can't avoid paying for the full 6 months if you signed up under this plan. There are no early cancellation fees, but you should be aware that canceling right away does not immediately stop the subscription or billing during the lock-in period.
Poor customer service experiences including rude behavior, shouting staff, and lack of helpful support.
Difficulty and confusion around understanding channel offerings and membership passes.
Failed cancellation processing resulting in payments taken months after canceling without refunds.
Price increases for broadband with no added value or service improvements.
Excessive ads even on packages expected to be ad-free.
Technical issues such as inconsistent broadband speed, latency, and sports packages not accessible after purchase.
Confusing billing with unexpected additional charges and multiple direct debits running simultaneously without clarity.
Lengthy and frustrating cancellation processes requiring repeated explanations and challenges to get refunds.
Lack of sufficient contact options and inability to speak with managers or get adequate help.
General dissatisfaction with service value describing it as expensive and predatory marketing practices.
NOW TV account email address and password (login credentials)
Access to the NOW TV account dashboard (via the website, not apps or devices)
Names/types of memberships or passes you wish to cancel (e.g., Entertainment, Cinema, Sports, Boost, Ultra Boost)
Access to the email address associated with your account (to receive cancellation confirmation)
Knowledge of how and where you signed up (via NOW TV direct, Apple ID, Google Play, or partner—affects cancellation method)
Ability to select a reason for cancellation when prompted (optional but often required during process)
Separate login credentials if you have multiple NOW TV accounts/memberships to cancel more than one
Access to partner account settings if you pay via a third party (such as Apple or Google), to cancel through the appropriate platform
Before cancelling your NOW TV subscription, it's important to know that once you cancel, you will continue to have access until the end of your current payment period or minimum term if applicable. After cancellation, you will lose access to all member-only content and features including on-demand and live channel streams with high-definition quality and Dolby surround sound. Ultra Boost features like 4K Ultra HD HDR and multiple device streaming access will also be lost. Additionally, content availability can change regularly, so if your membership doesn't renew, you will no longer be able to watch the content previously available to you. Lastly, if you have add-ons or minimum term plans, these will cease or be changed to the nearest equivalent once cancellation takes effect.
NOW TV membership can be canceled by going to My Account on the NOW TV website and selecting the membership to cancel. Cancellations take effect at the end of the current payment period unless you are on a minimum-term plan, in which case cancellation occurs after the term ends with remaining payments due. After cancellation, you can continue to watch until the next payment date, and confirmation is sent via email within 3 hours. Boost or Ultra Boost add-ons must be canceled separately, and cancellations are not available via the app or smart stick.
Yes, you need your NOW TV account password to cancel your subscription because cancellation must be done by signing in to the correct account on the NOW TV website under My Account. If you have forgotten your password, you can reset it using this link: https://www.nowtv.com/password-reset. So make sure you have your login credentials or reset your password first before attempting to cancel your subscription.
We've actually written a step by step guide on how to get a refund from NOW TV. Check it out!
The cancellation process typically takes about 5 minutes to complete. However, the actual time may vary depending on your account settings and whether you need to contact customer service. Most cancellations are processed immediately, but some may take up to 24 hours to take effect.
After canceling your NOW TV subscription, you'll typically have access to the service until the end of your current billing period. You won't be charged for the next billing cycle, and your account will be deactivated once the current period ends. Make sure to download any important data before cancellation.
Yes, you can usually reactivate your NOW TV account by logging back into your account and resubscribing. However, you may need to go through the sign-up process again and provide payment information. Some services may offer special reactivation deals for returning customers.
If you're unable to cancel NOW TV online, contact their customer service directly using the phone number, email, or website provided above. You can also use our refund script to help you communicate effectively with their support team. In some cases, you may need to provide additional verification or documentation.
NOW TV NOWTV.COM/BILLINGHELP SKY NOWTV.COM/BILLINGHELPR PERRINS NOW TV DISPUTE- NOWTV.COM/BILLIN SKY SKY GBR NOWTV.COM/BILLINGHELP SKY GB NOW TV . GB NOWTV.COM/BILLINGHELP SKY SUBSCRIBERS SERVICES LTD SKY EH54 7BW GBR NOWTV.COM BILLINGH LONDON GB NOWTV.COM/B ILLINGHELP SKY GB REFUNDNOWTV.COM BILLINGH LONDON NOWTV.COM BILLINGHELP LONDON GB CHRISTOPHER FOX NOW TV NOWTV ENT NOW TV . GBR NOW TV LONDON GBR NOWTV.COM/BILLINGH NOWTV.COM/BILLINGHELP SKY GBR NOWTV.COM/BILLINGHELPNOWTV.COM/BILLINGH SKYNOWTV.COM/BILLINGH SKYNOWTV.COM/BILLINGHELP SKYNOWTV.COM/B ILLINGHELP SKY GB NOWTV.COM/BILLINGHELP SKY GB NOWTVNOW TV . NOW TV UK ISLEWORTH 2021040100841216100 SKYUKLIMITED
Editorial Note: The content on this site is provided for general informational purposes only and reflects the independent research, opinions, and editorial judgment of Chargeback’s team. While we strive to ensure accuracy and relevance, the information may contain errors, omissions, or become outdated. Nothing on this site constitutes legal, financial, or professional advice, and we do not guarantee the effectiveness or outcome of any guidance provided. Individual results may
vary depending on specific circumstances.
Chargeback is not affiliated with, endorsed by, or sponsored by any of the companies, brands, or services mentioned on this site. All trademarks, service marks, and logos are the property of their respective owners and are used here solely for identification and informational purposes, consistent with principles of fair use.
Use of our site and tools does not create a professional or client relationship and does not guarantee any particular result. We encourage users to do their own research and consult with qualified professionals when making decisions.
Chargeback can help you cancel subscriptions and get refunds
Find unwanted sneak subscriptions
We'll cancel them for you and even try to get you a refund
Chargeback and the Chargeback trademarks used herein are trademarks or registered
trademarks of Chargeback and its affiliates. The use of any other trade name, copyright, or trademark is
for identification and reference purposes only and does not imply any association with the copyright or
trademark holder of their product or brand. Other product and company names mentioned herein are the
property of their respective owners.
¹ Total savings is calculated based on internal annualized estimates of
savings for customers. ² Average requests times may vary depending on volume of requests
.svg)
.svg)
.svg)
.svg)
.png)
