NOW TV offers flexible streaming memberships that let you watch movies, TV shows, entertainment, and sports online without a traditional pay-TV contract. You can subscribe to different memberships like Entertainment, Cinema, or Sports, each with options to pay monthly or buy passes for shorter periods like a day. Payments are usually monthly and auto-renew unless you cancel, and you can pay using Mastercard, Visa, or PayPal. The company may show up on your bill if you subscribe to any of these streaming memberships, including added extras like Boost for better streaming quality or multiple screens.
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The cancellation process is straightforward and involves only going to the Membership section on the NOW TV website, selecting the membership, and following the onscreen steps. The process is simplified for consumers, although cancellation can only be done through the website and not the app or Smart Stick, which slightly limits convenience.
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minutes to cancel a NOW TV subscription.
How to Cancel NOW TV: Step by Step
If you purchased through NOW TV:
- Go to the NOW TV website and log in to your account.
- Select Membership from your account options.
- Choose the membership you want to cancel.
- Click on Cancel membership.
- Follow the on-screen instructions to finalize the cancellation.
If you purchased through Roku:
- On your Roku device, press the Home button on your remote.
- Navigate to the partner subscription channel or The Roku Channel.
- Press the Star button to access the options menu.
- Select Manage subscription.
- To unsubscribe, choose Cancel subscription.
- Confirm the cancellation when prompted.
- Once completed, a confirmation message will appear.
If you purchased through Google Play:
- Open the Google Play app on your Android device.
- Tap on Subscriptions.
- Select the NOW TV subscription you wish to cancel.
- Tap on Cancel subscription.
- Follow the instructions to confirm your cancellation.
- Ensure you are logged into the correct Google Account that holds your subscriptions.
Tips & Tricks for Canceling NOW TV
- Always cancel via desktop, laptop, or tablet rather than mobile app to access full cancellation options and potentially trigger the 14-day cooling-off period for refunds.
- Be prepared to click multiple times (often four times) through confusing menus and pop-ups to fully cancel.
- Read all cancellation confirmation screens carefully to ensure you are not unwittingly accepting alternative offers or add-ons.
- Cancel on or just before the renewal date to avoid being charged for the next cycle.
- Threaten cancellation during the process to trigger better retention offers or cheaper rates, as NOW TV often responds with discounts to keep users.
- If you receive unexpected charges after cancellation, insist on a refund by emailing customerservices@nowtv.com; persistence is key.
- Escalate by emailing higher-ups such as the CEO if normal customer service channels fail to resolve the issue.
- Check your account post-cancellation for any unauthorized reconnections or add-ons that might have been activated, requiring another cancellation attempt.
- Use the 14-day cooling-off period if cancelling shortly after subscribing to get immediate refund rather than waiting for subscription to lapse.
- Consider disputing charges with your bank if NOW TV continues billing after repeated cancellation efforts and customer service contact.
- Cancel multiple times if necessary as your subscription may reactivate without clear notification.
NOW TV Customer Service Info
If you need assistance, here's how you can get in touch with NOW TV's support team.
Cancel NOW TV Script
Script
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Dear NOW TV Customer Service,
I hope this message finds you well. I am writing to request the cancellation of my NOW TV subscription, effective immediately. I have decided to discontinue my subscription due to personal circumstances that no longer require the service.
Please confirm the cancellation in writing and provide me with the end date of my contract. I also request that my personal information be deleted in accordance with GDPR regulations.
Thank you for your assistance.
Best regards,
Frequently Asked Questions
NOW TV membership can be canceled by going to My Account on the NOW TV website and selecting the membership to cancel. Cancellations take effect at the end of the current payment period unless you are on a minimum-term plan, in which case cancellation occurs after the term ends with remaining payments due. After cancellation, you can continue to watch until the next payment date, and confirmation is sent via email within 3 hours. Boost or Ultra Boost add-ons must be canceled separately, and cancellations are not available via the app or smart stick.
Yes, you need your NOW TV account password to cancel your subscription because cancellation must be done by signing in to the correct account on the NOW TV website under My Account. If you have forgotten your password, you can reset it using this link: https://www.nowtv.com/password-reset. So make sure you have your login credentials or reset your password first before attempting to cancel your subscription.
- Poor customer service experiences including rude behavior, shouting staff, and lack of helpful support.
- Difficulty and confusion around understanding channel offerings and membership passes.
- Failed cancellation processing resulting in payments taken months after canceling without refunds.
- Price increases for broadband with no added value or service improvements.
- Excessive ads even on packages expected to be ad-free.
- Technical issues such as inconsistent broadband speed, latency, and sports packages not accessible after purchase.
- Confusing billing with unexpected additional charges and multiple direct debits running simultaneously without clarity.
- Lengthy and frustrating cancellation processes requiring repeated explanations and challenges to get refunds.
- Lack of sufficient contact options and inability to speak with managers or get adequate help.
- General dissatisfaction with service value describing it as expensive and predatory marketing practices.
NOW TV uses a 6-month minimum term for their Entertainment Membership, meaning you are locked into paying for six months to get a discounted rate. While you can cancel at any time, cancellation during this minimum term stops auto-renewal after the term ends, so you can't avoid paying for the full 6 months if you signed up under this plan. There are no early cancellation fees, but you should be aware that canceling right away does not immediately stop the subscription or billing during the lock-in period.
Before cancelling your NOW TV subscription, it's important to know that once you cancel, you will continue to have access until the end of your current payment period or minimum term if applicable. After cancellation, you will lose access to all member-only content and features including on-demand and live channel streams with high-definition quality and Dolby surround sound. Ultra Boost features like 4K Ultra HD HDR and multiple device streaming access will also be lost. Additionally, content availability can change regularly, so if your membership doesn't renew, you will no longer be able to watch the content previously available to you. Lastly, if you have add-ons or minimum term plans, these will cease or be changed to the nearest equivalent once cancellation takes effect.
- NOW TV account email address and password (login credentials)
- Access to the NOW TV account dashboard (via the website, not apps or devices)
- Names/types of memberships or passes you wish to cancel (e.g., Entertainment, Cinema, Sports, Boost, Ultra Boost)
- Access to the email address associated with your account (to receive cancellation confirmation)
- Knowledge of how and where you signed up (via NOW TV direct, Apple ID, Google Play, or partner—affects cancellation method)
- Ability to select a reason for cancellation when prompted (optional but often required during process)
- Separate login credentials if you have multiple NOW TV accounts/memberships to cancel more than one
- Access to partner account settings if you pay via a third party (such as Apple or Google), to cancel through the appropriate platform
We've actually written a step by step guide on how to get a refund from NOW TV. Check it out!
The Easiest Way to Cancel NOW TV
If you’re frustrated trying to cancel your subscription, membership, or bill from NOW TV—or if you didn’t even realize you were being charged—Chargeback can help. Chargeback is a personal subscription manager that automatically detects hidden, recurring charges like Netflix, Hulu, and hundreds of others. With one click, we can cancel unwanted subscriptions, flag suspicious billing, and even initiate refund requests on your behalf. No more waiting on hold or navigating confusing help pages. Just connect your bank or email account, and we’ll take care of the rest.
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Editorial Note: These articles reflect the opinions of Chargeback's writers. Everyone's situation is unique; therefore, it is important to conduct your own research and note that our self-help tools are not guaranteed to help with any specific problem.
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